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Business & Society Ethics and Stakeholder Management 3rd Edition
ผู้เขียน ARCHIE B.CARROLL
หนังสือ954.75 บาท
เนื้อหาโดยสังเขป

Business and Society:Ethics and Stakeholder Management uses numerous case histories to help you focus on the relationships between busniss and society stakeholders. You will thoroughly examine major stakeholder groups and individuals-such as the government, consumers, the environment, communities, employees and owners-as well as ethical and strategic research into an easy-to-read, understandable presentation.

Within this new edition of Carroll's Business and Society you'll find:
- New vignettes, Ethics in Practice, give readers opportunities to respond to actual ethical situations encountered in the workplace.
- A total of 37 cases, 17 of which are new in this edition, bring stakeholder principles to life.
- New research from The Walker Group on Corporate Social Responsibility focuses on consumers and employees.
- New discussions on corporate social performance, financial performance, and reputation, as well as a new section on virtue ethics, present some of the most current issues in business and ethics today.
- Carroll's four-part Pyramid Model of Corporate Social Responsibility(CSR) clearly defines interrelationships and tensions among the four major categories of CSR: econmic, legal, ethical, and philanthropic.

สารบัญ

Chapter 1 The Business/Society Relationship
Chapter 2 Corporate Social Responsibility, Responsiveness,and Performance
Chapter 3 The Stakeholder Management Concept
Chapter 4 Business Ethics Fundamentals
Chapter 5 Personal and Organizational Ethics
Chapter 6 Ethical lssues in the Global Arena
Chapter 7 Business, Government, and Regulation
Chapter 8 Business's Influence on Government and Public Policy
Chapter 9 Consumer Stakeholder: Information lssues and Responses
Chapter 10 Consumer Stakeholders: Product and Service lssues
Etc.

รายละเอียดหนังสือ
ISBN: 0538856262 (ปกแข็ง) 802 หน้า
ขนาด: 191 x 237 x 34 มม.
น้ำหนัก: 1440 กรัม
เนื้อในพิมพ์: 2 สี
สำนักพิมพ์Thomson Learning
เดือนปีที่พิมพ์: 1996
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