The Inner Game Is Where You Win
    Here's a book about the mind-game of selling which, Richard Gerson believes, is where many sales are won or lost. Drawing on the best principles of professional selling, he adds the component of developing the inner resources a superior athlete creates to draw on for performing at the highest level. Gerson is convinced that anyone who believes in being a winner, can be a winner.
    WINNING THE INNER GAME OF SELLING shows, through a set of proven exercises and a series of well-tested techniques, how to create the inner vision of a winner. But, this is not just a book for salespeople it is a practical and direct means for anyone who has to put across an idea, to convince someone to act. Richard Gerson is the author of 11 books. He is a popular speaker on sales, marketing and communication and works with athletes and teams on the psychology of high performance.

Part 1: The Inner Games of Sales and Sports
Part 2: Habits of Inner Winners
Part 3: Overcoming Obstacles
Part 4: Motivating the Inner Winner
Part 5: Your Game Plan