Why are investors sometimes their own worst enemies? As this eminently readable book shows, all sorts of biases affect investors’ judgments, ranging from sheer ignorance and emotions to overconfidence or aversions, from selected short-term memory to undue generalizations. Building on the expanding literature in behavioral economics, the experiments reported here shed a useful, often funny, light on the implicit rules investors use to form their judgment and decisions. This book will definitely help you make wiser investment decisions!

Chapter 1 A love of anecdotes
Chapter 2 Hopeless at math!
Chapter 3 All the eggs in a broken basket
Chapter 4 For me, it's different!
Chapter 5 An obsession : Never regret anything
Chapter 6 When Mars and Venus decide to invest
Chapter 7 Investing by the Sun
Chapter 8 Inborn or acquired?
Chapter 9 Not sillier than your neighbour
Chapter 10 Packaging counts too