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A First Look at Communication Theory 9ED (P)
This program ensures that students have a solid foundation with which to begin understanding the relationships between theories.
ผู้เขียน Em Griffin, Andrew Ledbetter, Glenn Sparks
หนังสือ921.50 บาท
เนื้อหาโดยสังเขป

    The ninth edition of A First Look at Communication Theory justifies again the program's enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. This program ensures that students have a solid foundation with which to begin understanding the relationships between theories.

สารบัญ

Chapter 1 Launching Your Study of Communication Theory.
Chapter 2 Talk About Theory.
Chapter 3 Weighing the Words.
Chapter 4 Mapping the Territory (Seven Traditions in the Field of Communication Theory).
Chapter 5 Symbolic Interactionism of George Herbert Mead.
Chapter 6 Coordinated Management of Meaning (CMM) of W. Barnett Pearce & Vernon Cronen.
Chapter 7 Expectancy Violations Theory of Judee Burgoon.
Chapter 8 Social Penetration Theory of Irwin Altman & Dalmas Taylor.
Chapter 9 Uncertainty Reduction Theory of Charles Berger.
Chapter 10 Social Information Processing Theory of Joseph Walther.
, etc.

ข้อมูลเพิ่มเติม

This International Student Edition is for use outside the U.S.

รายละเอียดหนังสือ
ISBN: 9789814577168 (ปกอ่อน) 560 หน้า
ขนาด: 200 x 254 x 19 มม.
น้ำหนัก: 965 กรัม
เนื้อในพิมพ์: ขาวดำ
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์McGraw-Hill Education
เดือนปีที่พิมพ์: 2015
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