This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Part 1 Introduction
Part 2 Beginning Stages of the Research Process
Part 3 Research Methods for Collecting Primary Data
Part 4 Measurement Concepts
Part 5 Sampling and Fieldwork
Part 6 Data Analysis and Presentation
Part 7 Video Cases
Part 8 Critical Thinking Cases
Appendix Statistical Tables
Endnotes and Photo Credits
Glossary of Frequently Used Symbols
Glossary of Terms
Index