Blink is all about those moments when we `know` something without really knowing why, and how this ability is one of the most powerful we possess. A snap judgement made very quickly, Malcolm Gladwell reveals, can actually be far more effective than one made deliberately and cautiously. By blocking out what`s irrelevant and focusing on narrow slices of experience, we can read a seemingly complex situation in the blink of an eye - and discover a radically new way of understanding the world.   

1 The Theory of Thin Slices: How a Little Bit of Knowledge Goes a Long Way
2 The Locked Door: The Secret Life of Snap Decisions
3 The Warren Harding Error: Why We Fall For Tall, Dark, and Handsome Men
4 Paul Van Riper's Big Victory: Creating Structure for Spontaneity
5 Kenna's Dilemma: The Right and Wrong - Way to Ask People What They Want
6 Seven Seconds in the Bronx: The Delicate Art of Mind Reading
Conclusion Listening with Your Eyes: The Lessons of Blink

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