Small business owners and the marketing managers of larger ones. Anyone interested in online marketing.
    Includes extensive coverage of Google's two most well-known business tools: AdWords and AdSense with an entire part devoted to creating and maintaining a Google AdWords campaign for yourself or someone else. Information on generating revenue for yourself with AdSense. Details on how to promote your products through Google's shopping portal Froogle

Contents

Introduction.
Part I: Meeting the Other Side of Google.
Chapter 1: Meeting the Business Side of Google.
Chapter 2: Getting into Google.
Chapter 3: Building Your PageRank Through Networking.
Chapter 4: Optimizing a Site for Google.
Chapter 5: Putting Google Search on Your Site.
Part II: Creating and Managing an AdWords Campaign.
Chapter 6: Introducing Search Advertising and Google AdWords.
Chapter 7: Designing Your AdWords Campaign and Starting an Account.
Chapter 8: Understanding AdWords Statistics and Reports.
Chapter 9: Creating Effective Ad Groups.
Chapter 10: Managing Ongoing Campaigns.
Part III: Creating Site Revenue with AdSense.
Chapter 11: Introducing the Google AdSense Program.
Chapter 12: Starting an AdSense Account and Publishing Ads.
Chapter 13: Enhancing Your AdSense Revenue.
Part IV: Google Business for the Larger Company.
Chapter 14: Getting into Froogle and Google Catalogs.
Chapter 15: Premium Services.
Part V: The Part of Tens.
Chapter 16: Ten Site Optimization Resources.
Chapter 17: Ten SEM and SEO Tips from the Pros.
Glossary.
Index.

Brad Hill (Princeton, NJ) author of Google For Dummies and Google insider is regarded as a preeminent advocate of the online experience. Hill is the author of fifteen books about the Internet, home technology, and music technology. As a columnist, he has published hundreds of articles about cyber-cultural trends and online destinations. He authored the weekly "On the Infobahn" column for ComputerEdge Magazine, the "Investor 2000" column for Raging Bull, and the high-profile Trader page for Online Investor Magazine. Hill reports on technology news and trends for the NewsFactor syndicated network.
Hill is often consulted in the media's coverage of the Internet. He has appeared extensively on network television, including Good Day L.A., CNN, Business News Network, and Turner Entertainment Network. On the print side, Hill has been interviewed by The New York Times, The Los Angeles Times, The Christian Science Monitor, Billboard Magazine, PC World Magazine, Investors Business Daily, and dozens of other print outlets.