Duane L. Davis provides a contemporary view of basic concept, techniques, and uses of research in the business environment. Managers and future managers will benefit from its practical, hands-on approach that illustrates techniques to plan, collect, organize, and assimilate information to make informed decisions.

THE SIXTH EDITION
- A new Chapter 2: Information, Research, and Knowledge Management.
- Incorporates five new research cases by Brian Gray and Larry Peters.
- Includes a "book within a book" , Practitioner's Guide to Business Research.
- Focuses on conducting research in the global marketplace.
- Discusses contemporary topics: Knowledge management (KM), -Effects of technology on ethics in direct marketing,- Survial in the global marketplace.
- Integrates technological advances with Internet-aided examples, - Chapter-end Internet-based exercises, - Excel and SPSS output and instructions.

Part One Business research, Knowledge magagement, and
scientific inquiry
Part Two Beginning the business research process
Part Three Research Design
Part Four Primary data collection (PDC)
Part Five Analytical Procedures
Part Six Research reporting and evaluation