How one of the world’s most well-known companies does business

Business the Sony Way tells the story of Sony’s growth from a humble operation to a huge multinational with global influence. This book explores the techniques the company uses to stay ahead of the competition and examines the way Sony has expanded into areas outside its traditional expertise–areas such as banking, entertainment, and real estate. With the personal stories of founders and key employees, Business the Sony Way offers an in-depth look at an icon of modern business.

1 Anchoring the Shop: Weaving the Familial Web
2 Moving Beyond the Home Front: Internationalization
3 Stay Ahead: Feeding the Innovative Engine
4 Picking a Fight: The Rise of Sony's Video-game Business
5 Connecting the Dots: Making Synergy Work
6 Quitters Never Win: Acquiring Columbia TriStar Pictures
7 Marketing 101: Brand It!
8 Pat Attention: It's All in the Details
9 "Co-opetition": Sleeping with the Enemy
10 Reinventing for a Networked Future
Index