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Cases in Operations Management : Building Customer Value Through World-Class Operations (P)
ผู้เขียน Larry J. Menor, Robert D. Klassen
หนังสือ1,510.50 บาท
เนื้อหาโดยสังเขป

    This book was developed to address the growing demand in business schools for a casebook that has strong coverage of critical concepts that collectively contribute to building world-class operations. To address this need, we have selected a diverse, yet foundational, set of cases from which to cover a number of major topics that are central to an introductory operations management course.

    Overall, the chapters and cases are arranged to develop two central messages that are crucial for every manager to understand about operations: the contribution of process management to customer value and building world-class competitiveness through operations. The first message emphasizes how customer value is defined from an operational perspective, and the second stresses how excellence can be developed through improvement across multiple dimensions of operations.

สารบัญ

1. Developing World-Class Operations
2. Process Design
3. Planning and Control
4. Project Management
5. Quality
6. Supply Chain Management
7. Operations Strategy

รายละเอียดหนังสือ
ISBN: 9781412913713 (ปกอ่อน) 440 หน้า
ขนาด: 188 x 231 x 20 มม.
น้ำหนัก: 735 กรัม
เนื้อในพิมพ์: ขาวดำ
ชนิดกระดาษ: กระดาษปอนด์
สำนักพิมพ์Sage Publications, Inc.
เดือนปีที่พิมพ์: 2006
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