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Competing for Advantage 2ED (P)
International Student Edition
หนังสือ536.75 บาท
เนื้อหาโดยสังเขป

Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, INTERNATIONAL EDITION 2E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process. Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.

สารบัญ

Part 1 : Strategic Thinking
Part 2 : Strategic Analysis
Part 3 : Creating Competitive Advantage
Part 4 : Monitoring and Creating Entrepreneurial Opportunities

รายละเอียดหนังสือ
ISBN: 0324568320 (ปกอ่อน) 448 หน้า
ขนาด: 163 x 234 x 15 มม.
น้ำหนัก: 615 กรัม
เนื้อในพิมพ์: 2 สี
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์Thomson South-Western
เดือนปีที่พิมพ์: 2008
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