Competing for Customers and Capital 1ED (H)
ผู้เขียน JR. Victor J. Cook
หนังสือ1,710.00 บาท
เนื้อหาโดยสังเขป
"Cook breaks new ground by linking product and capital markets and revenue and shareholder value together in a way that is at once analytical and readable. Not the least of his insights is the way he portrays selling and general administrative expenses, not as the overhead most see but as an important value driver. Everyone who wants a rounded view of business strategy should read this extraordinary book."
สารบัญ
1 A Bridge to Tomorrow
2 Y'all Buckle That Seat Belt
3 Who's in My Strategic Group?
4 Enterprise Marketing Expenses
5 The Rule of Maximum Earnings
6 The Battle for Your Desktop
7 In Search of Maximum Earnings
8 High-Flyers and Bottom-Feeders
9 Competitive Stock Valuation
คำนิยม
"COOK BREAKS NEW GROUND by linking product and capital markets and revenue and shareholder value together in a way that is at once analytical and readable. Not the least of his insights is the way he portrays selling and general administrative expenses, not as the overhead most see but as an important value driver. Everyone who wants a rounded view of business strategy should read this extraordinary book."Tim Ambler, Senior Fellow, London Business School
"COOK'S COMPETING FOR CUSTOMERS AND CAPITAL is one of those rarest and most valuable additions to the literature of business management: a work that addresses the interactions between two classically separate (and often antagonistic) fields: marketing and finance. Business schools worldwide will benefit from this text and other fields of research will be enriched by its demonstration that these two disciplines have important and knowable connections."Kenneth J. Boudreaux,Professor of Economics and Finance, Tulance University
รายละเอียดหนังสือ
| ISBN | : 0324405979 (ปกแข็ง) 258 หน้า |
| ขนาด | : 159 x 237 x 26 มม. |
| น้ำหนัก | : 595 กรัม |
| เนื้อในพิมพ์ | : ขาวดำ |
| ชนิดกระดาษ | : กระดาษปรู๊ฟ |
| สำนักพิมพ์ | : Thomson Learning |
| เดือนปีที่พิมพ์ | : --/2006 |
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