Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.

1 Competitive Intelligence in a New Competitive Environment
2 Competitive Intelligence in a Marketing Research Context
4 Competitive Benchmarking
5 Analyzing Text Data to Gain a Competitive Advantage
6 Competitive Intelligence in a Strategic Environment
7 Reacting to an Unexpected Event
8 Competitive Intelligence as a Multifaceted Process
9 Competitive Intelligence from a Global Perspective
10 Counterintelligence: The Other Side of the Competitive Intelligence Coin
Bibliography
Index