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Complaint Management The Heart of CRM
ผู้เขียน Bernd Stauss, Wolfgang Seidel
หนังสือ1,586.50 บาท
เนื้อหาโดยสังเขป

Complaint Management offers a process for receiving and handling complaints efficiently. More importantly, it offers a model to help you analyze complaints: is it a complaint or merely grousing?
Are the costs too high to satisfy the customer?

Complaint Management includes every thing from establishing a complaint resolution process to receiving a complaint, processing the complaint, solving the complaint, and finally an analysis tool for identifying problem areas for your product or service. A checklist that appears at the end of the book serves as a great auditing tool.

สารบัญ

- Complaint Management in a Customer-Oriented Firm
- Complaints
- The Behavior of Dissatisfied Customers
- Principles of Complaint Management
- Complaint Stimulation
- Complaint Acceptance
- Complaint Processing
- Complaint Reaction
- Complaint Analysis
- Complaint-Management Controlling
,etc.

รายละเอียดหนังสือ
ISBN: 0324202644 (ปกแข็ง) 310 หน้า
ขนาด: 160 x 238 x 28 มม.
น้ำหนัก: 600 กรัม
เนื้อในพิมพ์: ขาวดำ
สำนักพิมพ์Thomson Asia
เดือนปีที่พิมพ์: 2004
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