Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, "Consumer Behavior, 5e, International Edition" combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues - both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, "Consumer Behavior, International Edition" provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Part 1 An Introduction to Consumer Behavior
Part 2 The Psychological Core
Part 3 The Process of Making Decisions
Part 4 The Consemer's Culture
Part 5 Consumer Behavior Outcomes and Issuse