Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:
- tour operation
- tourist destinations
- hospitality
- visitor attractions
- retail travel
- transport

The authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world.

Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read.

Cases include: PGL; The segmentation of the outbound Japanese market; The Savoy Group of Hotels; Cathay Pacific Customer Questionnaire; First Choice Holidays; Carnival Cruise Lines; Wensleydale Creamery (UK); Societe Roquefort (France); British Airways Environmental Policy; TUI Germany Environmental Policy; Easyjet; Destination Marketing in Las Vegas, USA; Taiwan and the emergence of a new major outbound tourism market.

Part 1 Context
Part 2 The Purchase-decision Process
Part 3 Typologies of Tourist Behaviour
Part 4 Tourism Demand and Markets
Part 5 Consumer Behaviour and Marketing
Part 6 Topical Issues in Consumer Behaviour
Part 7 Conclusions and Future
Part 8 Case Studies
Glossary of Terms
Bibliography and further reading
Index