Managers who are looking to gain a better understanding of today's industrial environment will appreciate this text . It offers a comprehensive examination of the field. Empirical applications are integrated throughout the chapters to provide relevant examples. Discussions are included on price discrimination as it relates to monopolies and product varieties. Basic models of imperfect competition are presented. Entry deterrents and price fixing are also examined in more detail. Managers will then learn how to apply this information as they build a successful organisation.
Part 1 Microeconomic Foundations
Part 2 Price and Nonprice Tactics for Firms with Market Power
Part 3 Oligopoly and Strategic Interaction
Part 4 Contractual Relationships between Firms
Part 5 Topics in Nonprice Competition : Advertising and Research and Development
Part 6 Special Topics : Networks and Strategic Trade Policy
- Answers to Selected Problems
ISBN | : 9780470591802 (ปกแข็ง) 580 หน้า |
ขนาด | : 184 x 258 x 25 มม. |
น้ำหนัก | : 1060 กรัม |
เนื้อในพิมพ์ | : ขาวดำ |
ชนิดกระดาษ | : กระดาษปอนด์ |
สำนักพิมพ์ | : John Wiley & Sons Inc. |