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Contemporary Management 8ED (P)
In the new edition of Contemporary Management, we continue with our mission to provide students the most current and up to date account of the changes taking place in the world of business management.
ผู้เขียน Gareth R. Jones, Jennifer M. George
หนังสือ1,097.25 บาท
เนื้อหาโดยสังเขป

    In the new eighth edition of Contemporary Management, we continue with our mission to provide students the most current and up to date account of the changes taking place in the world of business management. The fast changing domestic and global environment continues to pressure organizations and their managers to find new and improved ways to respond to changing events in order to maintain and increase their performance. Today, increases in the fortunes of global leaders such as Apple, Samsung, and Google and the challenges facing some of their competitors such as Nokia, Dell, and Microsoft show how fast the success and even survival of companies can change. In particular, the continuing global recession as well as the increasing complexity of the exchanges between global companies has profoundly affected the management of both large and small organizations. Today, there is increased pressure on managers to find new management practices that can increase their companies' efficiency and effectiveness and ability to survive and prosper in an increasingly competitive global environment.

สารบัญ

Part 1 Management
Part 2 The Environment of management
Part 3 Decision Making, Planning, and Strategy
Part 4 Organizing and Controlling
Part 5 Leading Individuals and Groups
Part 6 Managing Critical Organizational Processes

Credits
Index

รายละเอียดหนังสือ
ISBN: 9781259011795 (ปกอ่อน) 694 หน้า
ขนาด: 217 x 276 x 22 มม.
น้ำหนัก: 1405 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์McGraw-Hill
เดือนปีที่พิมพ์: 2014
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