The fourth edition of Comtemporary Management has been significantly revised to reflect and address these challenges to managers and their organizations. Encouraged by the favorable reception and increasing support for our book, and based on the reactions and suggestions of both users and reviewers, we have added new chapters and altered to respond to the many changes that have been taking place.
Part One
- Chapter One Managers and Managing
- Chapter Two The Manager as a person: Values, Attitudes, Emotions, and Culture
Part Two
- Chapter Three Ethics and Social Responsibility
- Chapter Four Managing Diverse Employees in a Multicultural Environment
- Chapter Five Managing in the Global Environment
Part Three
- Chapter Six The Manager as a Planner and Strategist
- Chapter Seven The Manager as a Decision Maker
- Chapter Eight Value-Chain Management: Functional Strategies to Increase Quality, Efficiency, and Responsiveness to Customers
Part Four
- Chapter Nine Leadership
- Chapter Ten Motivation and Performance
- Chapter Eleven Effective Groups and Teams
- Chapter Twelve Communication
etc.
ISBN | : 007111548X (ปกอ่อน) 728 หน้า |
ขนาด | : 203 x 252 x 27 มม. |
น้ำหนัก | : 1350 กรัม |
เนื้อในพิมพ์ | : สี่สีในเล่ม |
ชนิดกระดาษ | : กระดาษอาร์ต |
สำนักพิมพ์ | : McGraw-Hill |
เดือนปีที่พิมพ์ | : 2006 |