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Corporate Financial Strategy 3ED (P)
ผู้เขียน Ruth Bender, Keith Ward
หนังสือ1,548.50 บาท
เนื้อหาโดยสังเขป

    Corporate Financial Strategy presents a practical guide to how corporate finance can be used to add value to a business. Explaining the elements of a financial strategy, it shows how these can be tailored to suit the needs of an organisation and complement its business strategy.

    The More...third edition of this bestselling textbook brings together the extensive commercial and academic experience of Dr Bender and Professor Ward. Including an abundance of diagrams and examples, the book explains the business and financial issues which underlie the investment cases and business plans used in making strategic decisions and in raising finance from lenders and investors. This book is an essential read for all those involved in designing and implementing corporate and financial strategy.

สารบัญ

Part 1 Putting Financial Strategy in Context
Part 2 Financial Strategy and the Corporate Lifecycle
Part 3 Financial Instruments
Part 4 Transactions and Operating Issues

คำนิยม
This book makes corporate finance interesting and stimulating in a language easily digestible, and is a reminder of the practical side of Corporate Finance. As a student I found the book to be the perfect balance of practicality and academia and it remains my first resource in my professional work.James Masacorale- Acquisitions Development Manager, Wolseley UK
รายละเอียดหนังสือ
ISBN: 0750686650 (ปกอ่อน) 418 หน้า
ขนาด: 190 x 245 x 19 มม.
น้ำหนัก: 830 กรัม
เนื้อในพิมพ์: 2 สี
ชนิดกระดาษ: กระดาษปอนด์
สำนักพิมพ์Elsevier Butterworth-Heineman
เดือนปีที่พิมพ์: 2009
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