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Corporate Information Strategy and Management Text and Cases 7ED (P)
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    Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

สารบัญ

MODULE ONE BUSINESS IMPACTS
- Chapter 1 IT and Strategy
- Chapter 2 IT and Organization
- Chapter 3 Extending the Enterprise
- Chaptre 4 Making the Case for IT
MODULE TWO MANAGING INFRASTRUCTURE AND OPERATIONS
- Chapter 5 Understanding Internetworking Infrastructure
- Chapter 6 Assuring Reliable and Secure IT Services
- Chapter 7 Managing Diverse IT Infrastructures
MODULE THREE LEADERSHIP ISSUES
- Chapter 8 Organizing and Leading the IT Function
- Chapter 9 Managing IT Outsourcing
- Chapter 10 A Portfolio Approach to Managing IT Projiects
CONCLUSION The Challenges of Managing in a Network Economy Revisited

รายละเอียดหนังสือ
ISBN: 0071244190 (ปกอ่อน) 567 หน้า
ขนาด: 185 x 231 x 25 มม.
น้ำหนัก: 965 กรัม
เนื้อในพิมพ์: ขาวดำ
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์McGraw-Hill
เดือนปีที่พิมพ์: 2007
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