The Objective of this text is to effectively and interestingly cover what every senior-level or MBA student needs to know about crafting and executing business strategies. It features a substantive presentation of core concepts and analytical techniques and a collection of timely and recently published readings that amplify important topics in managing a company's strategy-making, strategy-executing process. The text-readings content works quite well for courses where the instructor wishes to provide students with a foundation in the core concepts and analytical tools of strategic management and a taste of the literature of strategic management before having them tackle a customized set of case and/or a simulation exercise. Two state-of-the-art online strategy simulations, The Business Strategy Game and GLO-BUS, were created expressly as accompanying supplements to this book; either simulation will prove to be an excellent fit with the 13 chapters of this text and the collection of readings.

Part One Concepts and Techniques for Crafting and Executing Strategy
Part Two Readings in Crafting and executing Strategy