Wanted: Expert Data Modeling and SQL Skills...Inquire within.

    Data modelling and SQL--these are the data management skills that are in demand in today's job market. That's why Richard Watson's Fifth Edition of Data Management: Databases and Organizations offers in-depth, fully integrated coveage of data modeling and SQL, and a broad managerial perspective.

    Updated with the latest developments in the field, the Fifth Edition will help you design and create relational databases, formulate complex SQL queries, understand OLAP, use SQL with Java, learn how to use XML, and prepare your self for the real world of data management.

New Features of The Fifth Edition:

- A new chapter on embedded SQL in Java and JDBC
- A section on mulidimensional expressions (MDX)
- New material on content management systems (CMS) and wiki technology
- Greater focus on MySQL
- Increased coverage of mandatory and optional elements in data modeling

- The Managerial Perspective
- Data Modeling and SQL
- Database Architectures and Implementations
- Organizational Memory Technologies
- Managing Organizational Memory