This second edition of Data Mining Techniques (more than 40% new and updated) shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of
business problems

Chapter 1 Why and What Is data Mining?
Chapter 2 The Virtuous Cycle of Data Mining
Chapter 3 Data Mining Methodology and Best Practices
Chapter 4 Data Mining Applications in Marketing and
Customer Relationship Management
Chapter 5 The Lure of Statistics: Data Mining Using
Familiar Tools
Chapter 6 Decision Trees
Chapter 7 Artificial Neural Networks
Chapter 8 Nearest Neighbor Approaches: Memory-Based
Reasoning and Collaborative Filtering
Chapter 9 Market Basket Analysis and Association Rules
Chapter 10 Link Analysis
…etc...