The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.

    Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.

Chapter One: The economics of innovation
Chapter Two: Innovation and category maturity
Chapter Three: Innovation and business architecture
Chapter Four: Types of innovation
Chapter Five: Managing innovation in growth markets
Chapter Six: Managing innovation in mature markets
Chapter Seven: Managing innovation in declining markets
Chapter Eight: Managing innovation in your enterprise
Chapter Nine: Extracting resources from context
Chapter Ten: Repurposing resources for core
Chapter Eleven: Managing inertia in your enterprise