Freakonomics revealed much about our society. Now, one of America's most respected economists reveals how individuals can turn economic reasoning to their advantage in their daily lifeat home, at work, even on vacation. Tyler Cowen explains how understanding the incentives that work best with each individual is the key to successful and satisfactory daily interactionsfrom getting the kids to do the dishes to having a productive business meeting, attracting a mate to finding a good guide in a foreign country. Discovering your inner economist, Cowen suggests, can lead to a happier, more satisfying life. What better carrot could you ask for?

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