In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure our meaning, reduce our effectiveness and highlight our folly. By drawing on well-known and personal examples, Bill uncovers a host of classic Pink Elephants and reveals the ways and means of avoiding them.

Sharpen your conversation by:
- First spotting, then dropping the Pink Elephant
- Getting rid of the jargon
- Learning to speak in pictures
- Recognising when you should apologise or thank people
- Captivating an audience

Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. By putting into practice bill's straightforward lessons, you'll notice how much more effectively you can communicate with others. You will discover a new you. Subtle. Intelligent. Persuasive. Witty. Engaging. Confident. And you will relish every opportunity to try out your new skills.

Section 1 Dump the Baggage and Create Clarity
Section 2 Be Principled in What You Say
Section 3 Positively Assert Yourself
Section 4 Think of the Audience
Section 5 Create Deeper Understanding