This book is written for present and future practitioners in New Economy businesses. As such, it provides both a deep exploration of core concepts of New Economy management and strategy. It is also enriched by a wide variety   of examples, case studies, and explanations culled directly from practice. We take this approach for a variety of reasons.

New Economy management and strateyg are being invented in real time as we go to press. Every marketspace business we have studied-- and our work is based on nearly 100 case studies completed at the Harvard Business School over the last six years--has been engaged in the creation of "new science" for doing business. The true insights will be generated at this stage by deep observation of both new and established businesses wrestling with New Economy challenges. Thus, we take a militantly field-based and practitioner-focused perspective on this work. This is not to say the management theory is irrelevant. Existing concepts and theories such as "network effects" and "increasing returns to scale" do apply. However, in general, that practice if far ahead of theory at this time in history.

1. Overview of e-Commerce Framework
2. Framing the Market Opportunity
3. Business Models
4. Customer Interface
5. Market Communications and Branding
6. Implemengtation
7. Metrics
8. Ualuation
9. Network Inforstructurd
10. Medio Convergence