The sixth edition of Effective Small Business Management teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way. Features of the book include:

- Integrated coverage of the Internet, with increased emphasis on the World Wide Web and its application as a business tool. "Wired to the Web" sections in every chapter provide hands-on exercises that ask students to use the WWW as a business and research tool.

- An extensive, dedicated Web site at ww.prenhall.com/scarbzim provides professors and students with useful tools teaching and learning about entrepreneurship and small business management.

- The revised and expanded chapter "Using Technology to Gain a Competitive Edge" (chapter 18) covers computer, telecommunications, personal digital assistants, and the WWW.

- A focus on the business plan, with thorough discussion of the key components of a plan (chapters 2-8), a step-by-step outline on how to build a plan (chapter 9), an appendix with a sample business plan, and numerous links to other sample plans on the book's Web site.

- An adundance of examples that show how entrepreneurs are using the concepts covered in the book to make their businesses more successful, such as:

   - Healthy Planet Productions-makers of wild life and environmental greeting cards

   - Wild Rumpus-a children's bookstore that finds unusual ways to set itself apart from competitors

   - Shaman Pharmaceuticals-a drug company with a unique approach to developing products

Section I The Challenge Of Entrepreneurship
1. Entrepreneurs: The Driving Force Behind Small Business

Section II Building The Business Plan: Beginning Considerations
2. Strategic Management and the Entrepreneur
3. Choosing a Form of Ownership
4. Franchising and the Entrepreneur
5. Buying an Existing Business

Section III Buliding The Business Plan: Marketing And Financial Considerations
6. Creating the Marketing Plan
7. Creation the Financial Plan
8. Managing Cash Flow
9. Crafting a Winning Business Plan

Section IV Marketing And The Small Business: Building A Competitive Edge
10. Pricing for Profit