Effective Small Business Management: An Entrepreneurial Approach, Eighth Edition, brings to you the material you will need to launch and manage a small business successfully in the hotly competitive environment of the twenty-first century. In writing this edition, we have worked hard to provide you with plenty of practical, "hands-on" tools and techniques to make your busniss venture a success. Many people launch businesses every year, but only some of them succeed. This book teaches you the right way to launch and manage a small business with the staying power to succeed and grow. Perhaps one day we'll be writing about your success story in future editions of this book!

Section 1. The Challenge of Entrepreneurship
Section 2. Building the Business Plan : Beginning Considerations
Section 3. Building a Business Plan : Marketing and Financial
Matters
Section 4. Small Business Marketing Strategies
Section 5. Putting the Business Plan to Work: Sources of Funds
Section 6. Location and Layout
Section 7. Managing a Small Business : Techniques for
Enhancing Profitability
Section 8. Managing People : A Company's Most Valuable
Resource
Section 9. Legal Aspects of Small Business : Succession, Ethics,
and Government Regulation