Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides readers with the tools they need in order to launch and manage a small business. This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.

Section 1 The Challenge of Entrepreneurship
Section 2 Building the Business Plan: Beginning Considerations
Section 3 Building a Business Plan: Financial Issues
Section 4 Building a Business Plan: Marketing Your Company
Section 5 Putting the Business Plan to Work: Finding Financing
Section 6 Location and Layout
Section 7 Managing a Small Business: Techniques for Enhancing Profitability
Section 8 Managing People: A Company's Most Valuable Resource
Section 9 Legal Aspects of Small Business: Succession, Ethics, and Government Regulation