This updated edition offers a comprehensive view of the electronic media scene in Singapore and other countries in
Asia, such as Malaysia, Indonesia, Thailand, the Philippines and Brunei. It covers essential information to instill a better understanding of the fundamental issues in the structure,operation, regulation,cross-border issues and influences
on the policy of the of the electronic and broadcast media, and the effects and impact on their population.
It is an important compilation of the latest   information on the media industy both in Singapore and Southeast Asia. Each chapter is a journey through the history, development and current issues which face digital teachnogies, radio, television,cable,satellite,the Internet and advertising.
Extensive charts and visual material enchance the student's understanding of the issues involved.

Chapter 1 The World of Media
Chapter 2 Digital Technologies
Chapter 3 Radio
Chapter 4 Television
Chapter 5 Cable and Satellite Systems
Chapter 6 Computers and The Internet
Chapter 7 Advertising
Chapter 8 Regulatory Framework
Chapter 9 Media Audiences and Feedback
Chapter 10 Effects
etc.