A book about the kinds of businesses your students are most likely to start.
Entrepreneurial Small Business provides students with a clear vision of small business as it really is today. It focuses on small businesses that students might actually start versus high-growth firms dependent on venture capital. It presents the realities small business owners face every day and strategies for those starting or maintaining a small business.
There are several chapters that emphasize the distinct focus of this book.
Part One Entrepreneurs, Ideas, and Plans: The Basis of Small
Business
Part Two Marketing in the Small Business
Part Three Cash, Accounting, and Finance in the Small Business
Part Four Management and Organization in the Small Business
| รหัสสินค้า | : 9780071108560 (ปกแข็ง) 765 หน้า |
| ขนาด | : 222 x 283 x 30 มม. |
| น้ำหนัก | : 1935 กรัม |
| เนื้อในพิมพ์ | : สี่สีในเล่ม |
| สำนักพิมพ์ | : McGraw-Hill |
| เดือนปีที่พิมพ์ | : 2007 |