ENTREPRENEURSHIP: IDEAS IN ACTION 4E provides you with the knowledge needed to realistically evaluate your potential as a business owner. As you complete the chapters, you develop a business plan and learn what it takes to be a successful entrepreneur and how to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can relate to. Based on real-life experiences of teenage entrepreneurs, the text teaches critical-thinking skills by using relevant activities.

1. Should You Become an Entrepreneur?
2. Entrepreneurs in a Market Economy
3. Develop a Business Plan
4. Identify and Meet a Market Need
5. Market Your Business
6. Distribution, Promotion, and Selling
7. Select a Type of Ownership
8. Locate and Set Up Your Business
9. Plan and Track Your Finances
10. Operations Management
11. Human Resource Management
12. Risk Management
13. Management for the Future