For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
Section 1 : The Challenge on Entrepreneurship
Section 2 : Building the Business Plan : Beginning Considerations
Section 3 : Building the Business Plan : Marketing and financial Considerations
Section 4 : Putting the Business Plan to Work : Sources of Funds
ISBN | : 0132453266 (ปกอ่อน) 648 หน้า |
ขนาด | : 220 x 276 x 23 มม. |
น้ำหนัก | : 1340 กรัม |
เนื้อในพิมพ์ | : สี่สีในเล่ม |
ชนิดกระดาษ | : กระดาษอาร์ต |
สำนักพิมพ์ | : Prentice Hall |
เดือนปีที่พิมพ์ | : 2011 |