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Excellence in Business Communication 9ED (P)
ผู้เขียน John V. Thill, Courtland L. Bovee
หนังสือ1,045.00 บาท
เนื้อหาโดยสังเขป

Learn Business Communication Skills By Example. Excellent, effective, and practical business communication skills are necessary in order to succeed in today's business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example. The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field.

The authors also understand that to succeed in today's social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that's redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this edition helps readers adapt their communication skills to this important new media.

สารบัญ

Part 1 : Understanding the Foundations of Business Communication
Part 2 : Applying the Three-Step Writing Process
Part 3 : Crafting Brief Messages
Part 4 : Preparing Reports and Oral Presentations
Part 5 : Writing Employment Messages and Interviewing for Jobs

รายละเอียดหนังสือ
ISBN: 0132171546 (ปกอ่อน) 674 หน้า
ขนาด: 220 x 276 x 22 มม.
น้ำหนัก: 1225 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์Pearson Education, Inc.
เดือนปีที่พิมพ์: 2011
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