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Export Practice and Management 5ED (P)
ผู้เขียน Alan Branch
หนังสือ2,451.00 บาท
เนื้อหาโดยสังเขป

The market leader in its field, retailing in over 200 countries, this internationally renowned text is firmly established as the essential guide to export practice and management. Now in its fifth edition, Export Practice and Management continues to focus on developing an export strategy in a pragmatic, professional and profitable manner in a competitive international environment. The contents have been thoroughly updated and reflect the many changes in the constantly-evolving global marketplace. It takes full account of future trends in the conduct of international trade and its increasing complexity. Export Practice and Management is ideal for students of International Business and Management and International Marketing. Practitioners will also find this book invaluable when completing professional examinations such as the Chartered Institute of Marketing, the Chartered Institute of Purchasing and Supply, the Institute of Export, the Institute of Chartered Shipbrokers and the Chartered Institute of Logistics and Transport.

สารบัญ

1. International trade
2. Advantages of trading overseas and the role of the export and shipping office
3. Characteristics of international transport modes: 1
4. Characteristics of international transport modes: 2
5. Multi-modalism
6. Logistics and globalization
7. Freight rates
8. Export cargo packaging, stowage, marking and dangerous cargo shipments
9. Export customs practice
10.Cargo insurance
etc.

รายละเอียดหนังสือ
ISBN: 1844800814 (ปกอ่อน) 656 หน้า
ขนาด: 190 x 246 x 35 มม.
น้ำหนัก: 1270 กรัม
เนื้อในพิมพ์: ขาวดำ
ชนิดกระดาษ: กระดาษปอนด์
สำนักพิมพ์Thomson Learning
เดือนปีที่พิมพ์: 2006
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