For graduate level courses in Strategic Management Barney provides students and practitioners with the most up-to-date research in a way that allows them to see how to apply it to the real business world.
Part 1 The Logic of Strategic Analysis
Chapter 1 Introduction: What Is Strategy?
Chapter 2 Firm Performance and Competitive Advantage
Chapter 3 Evaluating Environmental Threats
Chapter 4 Evaluating Environmental Opportunities
Chapter 5 Evaluating Firm Strengths and Weaknesses: The Resource-Based View
Part 2 Business Strategies
Chapter 6 Cost Leadership
Chapter 7 Product Differentiation
Chapter 8 Flexibility: Real Options Analysis Under Risk and Uncertainty
Chapter 9 Tacit Collusion: Cooperation to Reduce Competition
Part 3 Corporate Strategies
Chapter 10 Vertical Integration Strategies
Chapter 11 Diversification Strategies
Chapter 12 Implementing corporate Diversification
Chapter 13 Strategic Alliance Strategies
Chapter 14 Merger and Acquisition Strategies
Chapter 15 International Strategies
ISBN | : 0131579614 (ปกอ่อน) 555 หน้า |
ขนาด | : 178 x 233 x 26 มม. |
น้ำหนัก | : 775 กรัม |
เนื้อในพิมพ์ | : ขาวดำ |
ชนิดกระดาษ | : กระดาษปอนด์ |
สำนักพิมพ์ | : PEARSON Prentice Hall |
เดือนปีที่พิมพ์ | : 2007 |