0
Global Marketing 3ED (P)
ผู้เขียน H. David Hennessey, Kate Gillespie
หนังสือ850.25 บาท
เนื้อหาโดยสังเขป

Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. "Global Marketing, 3e, International Edition" offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

สารบัญ

Part 1 Understanding the Global Marketing Environment
Part 2 Analyzing Global Opportunities
Part 3 Developing Global Participation Strategies
Part 4 Designing Global Marketing Programs
Part 5 Managing the Global Marketing Effort

รายละเอียดหนังสือ
ISBN: 0538473398 (ปกอ่อน) 582 หน้า
ขนาด: 206 x 253 x 11 มม.
น้ำหนัก: 1050 กรัม
เนื้อในพิมพ์: คละสี
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์South-Western CENGAGE Learning
เดือนปีที่พิมพ์: 2011
สินค้าที่ลูกค้ามักซื้อด้วยกัน