Global   Marketing Management,5e use Harvard caeses to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketer to international operations and the institutional structure that exists international markets. Marketing strategies of corporate operations within the global arena also examined.
The greatest challenge to the complex new demands of the expanded,global marketplace comes in developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Global   Marketing Management's cases provide real examples of these challenges by presenting the issues faced by domestic companies such as Bausch & Lomb, Reebook, Gillete, DHL, and international firms such as Tesco,Plc,Silvio Napoli,Bajaj Auto.These cases help readers gain an understanding of real-word marketing in the international environment.

Part 1 Designing Strategies for Global Competition
Part 2 Global Expansion Strategies
Part 3 Global Marketing Programs
Part 4 Marketing in Emerging Markets
Part 5 Managing International Partners and Alliances
Part 6 Organizing and Managing Global Marketing Operations
Part 7 Social Enterprise and Global Marketing