This best selling text remains the most comprehensive, how to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.

Chapter 1 Introduction
Chapter 2 Graphic Design: The Basics
Chapter 3 Typography
Chapter 4 Creativity and the Graphic Design Process
Chapter 5 Visualization
Chapter 6 Composition
Chapter 7 Posters
Chapter 8 Publication Design: Covers and Interiors
Chapter 9 Branding
Chapter 10 Visual Identity
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