While much has been written about how to attract, retain, and engage the up-and-coming Gen X and Gen Y crowd, Igniting Gen B and Gen V follows the lessons of success from leading Employers of Choice--Google to Wal-Mart--that show how to release full engagement, capture knowledge, train skills, and create a new culture that leverages the talents and experiences of Boomer and Veteran employees. Incorporating dozens of corporate examples, checklists, tools, and the very latest research, this five-step program to engagement shows how to: assess the demographics, redefine retirement and the job, provide flexilibity, mandate performance, and make engagement part of the culture.

1 Re-ignite Engagement in Longtime Employees
2 Reap What You Reward
3 Reject Barriers to Full Engagement
4 Release Full Engagement
5 Capture Knowledge, Develop Competencies
6 Create the Culture You Need Now