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Innovating Strategy Processes 1ED (H)
Strategic Management Society
หนังสือ1,097.25 บาท
เนื้อหาโดยสังเขป

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.

- Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative
   strategy process.
- Offers new conceptual frameworks for analyzing and designing strategy process.
- Addresses cutting–edge topics, such as play as the means and art as the impetus for strategy–making; the role of emotion in
   new venture decision–making; and science and entrepreneurship as a source of innovative strategies.
- Signals the future direction of the field.

สารบัญ

Part I The Genesis of Innovative Strategy Making
Part II Contexts for Innovation and Strategy Making
Part III Innovative Models of Strategy Process
Part IV Integrating Theory and Practice

รายละเอียดหนังสือ
ISBN: 1405129395 (ปกแข็ง) 296 หน้า
ขนาด: 177 x 253 x 28 มม.
น้ำหนัก: 685 กรัม
เนื้อในพิมพ์: ขาวดำ
ชนิดกระดาษ: กระดาษปรู๊ฟ
สำนักพิมพ์John Wiley & Sons (Asia) Pte Ltd
เดือนปีที่พิมพ์: --/2005
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