International Business Asia Global Edition 2E Maintains a Tightly Integrated Flow Between the Chapters. and Identifies how Real Managers Succeed or Fail in the Global Economy. lt Includes Information, Examples, and Cases That Highlight the Challenges and Opportunities of Doing Business in Asia, as Well as the Role of Asian Businesses in the Global Market. The Authors' Passion for International Business is Apparent on Every Page as They Make Important Theories Interesting, Informative, and Accessible to all Readers.
Part One Introduction and Overview
Part Two Country Differences
Part Three The Global Trade and Investment Environment
Part Four The Global monetary System
Part Five The Strategy and Structure of International Business
Part Six International Business Operations
| ISBN | : 9781259011818 (ปกอ่อน) 784 หน้า |
| ขนาด | : 216 x 276 x 24 มม. |
| น้ำหนัก | : 1645 กรัม |
| เนื้อในพิมพ์ | : คละสี |
| ชนิดกระดาษ | : กระดาษอาร์ต |
| สำนักพิมพ์ | : McGraw-Hill |
| เดือนปีที่พิมพ์ | : 2015 |