This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. A comprehensive yet concise framework with unrivaled clarity. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
Features
- For introductory International Business courses with the need for a brief, accessible text.
- A comprehensive yet concise framework with unrivaled clarity.
- International Business: The Challenges of Globalization presents international business in a comprehensive yet concise
framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
Part 1 Global Business Environment
Part 2 National Business Environments
Part 3 International Trade and Investment
Part 4 The International Financial System
Part 5 International Business Management
Notes
Glossary
NamelCompany
Subject Index
ISBN | : 0136095208 (ปกอ่อน) 507 หน้า |
ขนาด | : 220 x 275 x 17 มม. |
น้ำหนัก | : 1025 กรัม |
เนื้อในพิมพ์ | : สี่สีในเล่ม |
ชนิดกระดาษ | : กระดาษอาร์ต |
สำนักพิมพ์ | : Pearson Education, Inc. |
เดือนปีที่พิมพ์ | : 2010 |