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International Cases in Tourism Management
ผู้เขียน John Swarbrooke, Susan Horner
หนังสือ2,066.25 บาท
เนื้อหาโดยสังเขป

International Cases in Tourism Management includes:

- Profiles of individual companies
- Case studies on destination management and marketing
- Material on different management functions in tourism, such
   as marketing and human resource management
- Case studies of particular types of tourism, such as
   ecotourism and cultural tourism

    The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
   
- A wide-ranging collection of pertinent case studies from
   around the world.
- An ideal companion volume for both tutors and students of
   tourism.
- Simultaneous publication on a website, which means that
   tutors can refer their students to individual cases for
   purchase online.

สารบัญ

Part 1 Introduction
Chapter 1 The Role of Case Studies in Learning
Chapter 2 Key Issues in International Tourism Management
Chapter 3 Introduction to the Case Studies

Part 2 The Case Studies
Section 1 Tourism Organizations
Section 2 Tourism Destinations
Section 3 Sectors of the Tourism Industry
Section 4 Issues in Tourism
Section 5 The Future of Tourism

รายละเอียดหนังสือ
ISBN: 0750655143 (ปกอ่อน) 399 หน้า
ขนาด: 188 x 244 x 22 มม.
น้ำหนัก: 810 กรัม
เนื้อในพิมพ์: ขาวดำ
สำนักพิมพ์E.Q. Plus, สนพ.
เดือนปีที่พิมพ์: 2005
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