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International Management : Culture, Strategy, and Behavior 8ED (International Edition) (P)
ผู้เขียน Jonathan P. Doh
หนังสือ878.75 บาท
เนื้อหาโดยสังเขป

The eighth edition of International Management: Culture, Strategy, and Behavior incorporates important new and emerging developments affecting international managers. The text is designed to help students understand how to effectively adjust, adapt, and navigate the changing business landscape they will face on a day to day basic. Luthans and Doh continue to take a balanced approach to the theory of international management while also making the book even more user friendly and practical.

สารบัญ

Part 1 Environmental Foundation
1. Globalization and International Linkages
2. The Political, Legal, and Technological Environment
3. Ethics and Social Responsibility

Part 2 The Role of Culture
4. The Meanings and Dimensions of Culture
5. Managing Across Cultures
6. Organizational Cultures and Diversity
7. Cross-Cultural Communication and Negotiation

Part 3 International Strategic Management
8. Strategy Formulation and Implementation
9. Entry Strategies and Organizational Structures
10. Managing Political Risk, Government Relations, and Alliances
11. Management Decision and Control

Part 4 Organizational Behavior and Human Resource Management
12. Motivation Across Cultures
13. Leadership Across Cultures
14. Human Resource Selection and Development Across Cultures

รายละเอียดหนังสือ
ISBN: 0071086579 (ปกอ่อน) 672 หน้า
ขนาด: 215 x 275 x 22 มม.
น้ำหนัก: 1440 กรัม
เนื้อในพิมพ์: 2 สี
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์McGraw-Hill
เดือนปีที่พิมพ์: 2011
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