The following business concepts have become more crucial to the success of a business over time and, therefore, are given extra attention in this new edition:
- E-commerce
- E-marketing
- Conflicts of interest between managers and subordinates and strategies to resolve those conflicts
- Entrepreneurship
- Supply chain management
- The merging of Internet business with traditional business
- The euro
This edition provides comprehensive treatment of key business topics while also addressing exciting, current topics. Every effort has been made to create a balance by providing enough coverage of important concepts without overburdening you with information that is covered in subsequent business courses.
Part I Business Environment
Part II Starting a New Business
Part III Management
Part IV Managing Employees
Part V Marketing
Part VI Financial Management
ISBN | : 0324360797 (ปกอ่อน) 745 หน้า |
ขนาด | : 215 x 275 x 25 มม. |
น้ำหนัก | : 1625 กรัม |
เนื้อในพิมพ์ | : สี่สีในเล่ม |
สำนักพิมพ์ | : Thomson South-Western |
เดือนปีที่พิมพ์ | : 2007 |