For undergraduate-level courses in Electronic Commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

Part 1 Introduction to E-Commerce and E-Markerplaces
Part 2 Internet Consumer Retailing
Part 3 Business-to-Business E-Commerce
Part 4 Other EC Models and Applications
Part 5 EC Support Services
Part 6 EC Strategy and Implementation