This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.
Part I The Hospitality Industry and Tourism
Part II Lodging
Part III Restaurants, Managed Services, and Beverages
Part IV Recreation, Theme Parks, Clubs, and Gaming Entertainment
Part V Assemblies and Event Management
Part VI Operational Areas of the Hospitality Industry
| ISBN | : 0136069460 (ปกอ่อน) 710 หน้า |
| ขนาด | : 205 x 251 x 23 มม. |
| น้ำหนัก | : 1225 กรัม |
| เนื้อในพิมพ์ | : สี่สีในเล่ม |
| ชนิดกระดาษ | : กระดาษอาร์ต |
| สำนักพิมพ์ | : Pearson Education Indochaina Ltd. |
| เดือนปีที่พิมพ์ | : 2009 |